Founded by Rod and Jan's passion for clothes and their determination to offer high-quality fashion to Australian women led to the creation of Imagine Fashion, the first and original Italian clothing label to bring Italian made garments to Australian women's wardrobes.
Initially a small online store, it quickly gained a dedicated customer base due to its unique sense of design and unwavering commitment to quality.
As the business expanded, Rod and Jan's children became more involved, transforming Imagine into a true family business. Today, we continue to source new and captivating styles to complement our collection and satisfy our customers' fashion cravings.
Our goal is to provide our customers with the most recent style trends at reasonable prices, without compromising on ethics or quality. We believe that everyone, no matter their age should feel and look their best, and that begins with comfortable and fashionable clothing.