IMAGINE THAT
Founded on a Passion for Quality and Style
Imagine Fashion was born from Rod and Jan’s shared love of beautiful clothing, and their determination to bring high-quality fashion to Australian women. As the first original Italian clothing label to introduce Italian-made garments to Australian wardrobes, Imagine quickly stood out for its unique sense of design and unwavering commitment to craftsmanship.
What began as a small online store soon built a loyal following, thanks to its focus on quality, comfort, and timeless appeal. As the business grew, Rod and Jan’s children joined the journey, turning Imagine into a true family-run brand.
Today, while we continue to source directly from Italy, working with small-scale makers who prioritise authenticity, we also manufacture thoughtfully in India, ensuring all our pieces meet the same high standards. Our goal remains the same: to offer stylish, comfortable, and ethically made clothing at accessible prices.
We believe fashion should empower every woman to feel confident and look her best, no matter her age. And it all begins with clothing you can trust, from people who care.