Imagine Fashion at Reed Gift Fairs August 2025: A Family-Run Success
This August, Imagine Fashion proudly returned to the Reed Gift Fairs, one of Australia’s leading trade events for fashion, homewares, and gifts. The show was a resounding success — bringing new stockists on board, reconnecting with our loyal returning customers, and celebrating the growth of our brand.

The Road to Reed
Before the fair even began, there was a journey of its own. The Imagine Team packed up all the stock on the Gold Coast and Sam and Jo hit the road for Melbourne — a true family effort to make sure everything arrived safely and on time. The long drive was filled with laughs, coffee stops, and plenty of excitement about what was to come at the fair.

Building Relationships, Old and New
Events like Reed Gift Fairs are about more than showcasing collections — they’re about building lasting connections. For Imagine Fashion, the fair was an opportunity to introduce our designs to new boutiques and retailers across Australia, while also strengthening the relationships with our longstanding stockists who have been part of our journey for years.

A True Family Business
At the heart of Imagine Fashion is family. Founded and directed by Rod and Jan, the business continues to thrive thanks to the support and dedication of their children, Sam and Jo, who are actively involved in day-to-day operations. This family-run approach creates a warm, approachable atmosphere that stockists and customers alike appreciate.

A Growing Brand with Strong Roots
From humble beginnings to a label that runs multiple retail stores and services wholesale customers nationwide, Imagine Fashion has always stayed true to its mission: delivering timeless designs, effortless style, and accessible luxury. Our presence at Reed Gift Fairs highlighted just how far we’ve come — and how much further we’re ready to grow.

Looking Ahead
The energy and enthusiasm from Reed Gift Fairs has us inspired for what’s next. With new stockists joining the Imagine family and continued support from our community, we’re excited to keep bringing fresh, versatile collections to women all over Australia.

About Imagine Fashion
Imagine Fashion is an Australian, family-run label based on the Gold Coast. Founded by Rod and Jan, and proudly supported by their children Sam and Joanne, the brand has grown into a trusted name in women’s fashion. With a focus on quality fabrics, flattering fits, and timeless designs, Imagine Fashion continues to inspire women to dress with confidence and ease.